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Setting Goals That Align
Aligning Podcast Goals with Business Strategy
In this episode of Show Makers, Ed Barker from Studio 1878 discusses the importance of setting clear business-focused goals for branded podcasts. He explains common mistakes like chasing the wrong metrics and emphasizes designing podcast formats that align with specific business objectives, such as awareness, authority, engagement, and advocacy. Ed introduces a framework for measuring success across different horizons, ensuring that podcast efforts are tied to real business outcomes such as reputation, revenue enablement, and retention. He also shares insights on communicating podcast value to leadership and building a strategy that integrates seamlessly into the business growth model.
Chapters
00:00 Introduction
00:25 Launching Without Clear Goals
01:05 Chasing the Wrong Numbers
01:50 Start with the Business, Not the Show
02:31 Connecting Goals to Show Design
04:25 Intent-Metric-Message Framework
05:33 Three Horizons of Measurement
06:48 Aligning Strategy with Leadership
07:53 Setting Realistic Targets
08:40 The Pyramid of Purpose
09:19 Building Goals into Your Workflow
10:10 Wrap-Up and Next Steps
About Your Host
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: [email protected]
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Studio 1878Aligning Podcast Goals with Business Strategy
In this episode of Show Makers, Ed Barker from Studio 1878 discusses the importance of setting clear business-focused goals for branded podcasts. He explains common mistakes like chasing the wrong metrics and emphasizes designing podcast formats that align with specific business objectives, such as awareness, authority, engagement, and advocacy. Ed introduces a framework for measuring success across different horizons, ensuring that podcast efforts are tied to real business outcomes such as reputation, revenue enablement, and retention. He also shares insights on communicating podcast value to leadership and building a strategy that integrates seamlessly into the business growth model.
Chapters
00:00 Introduction
00:25 Launching Without Clear Goals
01:05 Chasing the Wrong Numbers
01:50 Start with the Business, Not the Show
02:31 Connecting Goals to Show Design
04:25 Intent-Metric-Message Framework
05:33 Three Horizons of Measurement
06:48 Aligning Strategy with Leadership
07:53 Setting Realistic Targets
08:40 The Pyramid of Purpose
09:19 Building Goals into Your Workflow
10:10 Wrap-Up and Next Steps
About Your Host
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: [email protected]
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.