We've all heard of so-called "SMART" goals, but what if the science shows they're actually NOT always the most effective at getting results? It turns out that when you're starting a business, SMART goals can actually set us up for procrastination, perfectionism, and disappointment... In this episode we're looking at Goal Orientation Theory and the psychological reasons our goals so often set us up for failure – and how to set better goals that actually improve performance and get better results!

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