Kelly and Patrick review methods for setting efficient prices for products, features, and attributes. How can brands and dealers bundle products and features at an appropriate price to meet the needs of new and existing customers? Which product features are the most important to consider when creating a product? How can profit maximizing outdoor brands and dealers ensure they’re selling products at the right price? 

Learn more about Van Westendorp, conjoint, and MaxDiff analyses, as well as R Studio.