Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can’t just show up for a month and expect your Hispanic community to trust you. 

In this week’s episode, Grace and Liel share practical tips for law firms to celebrate Latinx culture beyond Hispanic Heritage Month. As the U.S. Latino population steadily grows, you cannot do the bare minimum and expect your firm to stay relevant. Being authentic in your actions and marketing is the first step to building a strong connection with your Hispanic clientele. 

The discussion also looks at Google’s announcement on their upcoming core update. As a rule of thumb, pay close attention to Google core updates, especially if you’re doing Black Hat SEO tactics that will damage your website’s ranking.

Resources mentioned in our episode:

• How Law Firms can Celebrate Hispanic Heritage Month in 2022
• Stanford Law School's "Spanish for Lawyers" course
• Southern Methodist University's "Spanish for Legal Professionals" certificate

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