In the age of streaming, pop singles, and 3D printing, there is a renaissance business employing "luthiers" to hand-make the most magnificent guitars on the planet.

Benedetto Guitars has been the signature guitar sound of jazz for decades and Howard Paul is their signature artist-turned-CEO. We reveal how this premium craft company has bucked the trends - showing that the old ways are still worth while.

Explore Benedetto Guitars: benedettoguitars.com

Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@phillipscroggin