In this episode International Photography Business Coach Bernie Griffiths and Facebook Expert Jodie Griffiths will go through on how to set up your Facebook Pixel properly, to enable you to maximise your Facebook advertising for your photography business.

Whether you are just starting a photography business or have had a photography studio for many years, DO NOT MISS THIS. If you are having trouble getting enough customers, or you want to learn how to create a successful Photography Business, then this is just for you. 

During this episode you will learn………… How to set up a Boosted ad and an ad in Ads Manager. How a Facebook Pixel works. Why are lookalike audiences important. While you might have a good idea of who your ideal customer is, lookalike audiences dissect your existing followers and user base to find their commonalities. Facebook leverages its massive trove of customer data to connect the dots between your target audience, helping you find highly-qualified users you previously wouldn't have been able to reach. What is a Custom and a Lookalike Audience? Is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.