Having an auto responder in your website is essential in order to grow your list. Your list is what eventually becomes your bank. The way that works is when someone subscribes to your site by putting their name and email into your query box on your site, they automatically go on a list. Once on the list your auto responder kicks in, it will send out a series of emails that you create, and set up strategically to go out periodically in an effort to make 7 points of contact.