The concept is mapped out by Peter, Paul and Martin. Then the pivot. Redbubble company raises $2 million from a business plan and an office is rented, but it's not an office. With enthusiasm and a vision they set about getting the company off the ground. Redbubble is chosen as the name. The early days of Redbubble are in full swing and it seems that someone swinging from the rafters of their first 'office' wouldn't have been out of place.