You spend months working on a course, launching your academy. But are you making sure if it reaches the right *eyes & ears*?

Listen to Shannon Howard, explain the importance of marketing to drive successful educational programs.

Don't miss out the *elephant in the room* - Driving successful collaboration between marketing & educational teams.

Topics discussed

00:00 Introducing the Episode

02:32 Key Podcast Topics

03:26 Content, Content, Content

04:27 Marketing lens on Customer Education 

05:34 Education lens on Marketing

06:44 Pre & Post-Sale Education 

08:51  Collaboration between Marketing & Education teams

10:49 Repurposing Intellum’s Educational Content 

13:05 Shared KPI’s for Successful Collaboration

16:11 Unspoken Key to Driving Cross-Functional Collaboration 

18:58 Planning Content Roadmap

20:54 Setting up Content Standards

24:25 Part 2- Content Coordination & Ownership

Stay tuned for Part 2