The Photographer's Couch

Setting up your business for success during the summer


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Fall is one of the busiest—and most profitable—times of the year for photographers. But the truth is, the success of your fall season starts now. In this episode of The Photographer’s Couch, I’m sharing three practical, actionable ways you can use the slower summer months to prepare your photography business for a strong, sustainable, and less stressful fall.

Whether you shoot families, seniors, or branding sessions, this episode is packed with tips to help you work smarter—not harder—when the busy season hits.

✨ In this episode, you’ll learn:

  • Why your fall offers, pricing, and booking systems need to be mapped out early
  • How batching content now can free up time when you’re shooting nonstop later
  • Simple ways to build trust with your audience this summer—without being salesy
  • What kind of content to create now that will convert later
  • A mindset shift to help you go from “overwhelmed” to “prepared”

📝 Key Quote: “Fall is not the time to figure out your plan—it’s the time to work the plan.”

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The Photographer's CouchBy Megan Gioeli