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Setting Up Your Law Firm To Thrive In Any Economy Featuring Nathan Ohler
Solo attorneys: Are you leaving hundreds of thousands of dollars on the table?
In this deeply insightful episode of Legal + Wealthy, Lauren Klein sits down with Nathan Ohler, Co-Founder and CEO of Nuooly, to uncover why brilliant attorneys struggle when they start their own firms—and the proven strategies that lead to success. With his Wall Street and Fortune 500 background, Nathan brings business strategy expertise to help legal professionals build sustainable, profitable practices.
From the shocking $200K revenue gap to the mental health challenges of solo practice, this conversation covers the real struggles attorneys face when leaving BigLaw—and provides actionable frameworks to overcome them. Nathan shares stories from the Nuooly community of accomplished attorneys who’ve successfully navigated the transition, revealing the mindset shifts, efficiency strategies, and pricing decisions that separate thriving firms from struggling ones.
Whether you’re contemplating leaving BigLaw, currently running a solo or boutique firm, or simply looking to scale your practice, this episode delivers the honest truths and practical tools you need to build a profitable law firm without sacrificing your wellbeing.
Episode Breakdown
[00:00:00 – 00:02:06] Introduction & Podcast Mission and Guest Introduction: Nathan Ohler. Lauren welcomes Nathan Ohler, Co-Founder and CEO of Nuooly, sharing how their initial conversation revealed she wasn’t alone in her struggles running a boutique law firm.
[00:02:06 – 00:04:13] From Corporate America to Nuooly. Nathan shares his corporate background and discusses small firm attorneys facing the challenge of reinventing every wheel.
[00:04:13 – 00:06:10] The Nuooly Community: Expanding Beyond Attorneys. Nathan explains how Nuooly evolved to include CPAs, fractional executives, and other business-focused professionals who serve as trusted advisors and frequently refer clients to each other.
[00:06:10 – 00:10:17] The Core Struggles & The Power of Community: Becoming a Business Owner First. Nathan identifies the fundamental challenge solo attorneys face and discusses the need to master client acquisition, pricing, and operations – Learning from Others’ Mistakes.
[00:10:17 – 00:12:40] Understanding the Efficiency Crisis. Pitfalls of dropping billable time drops from 75% to 30-50% when starting own firm-about $200,000 in lost annual revenue due to wearing all the hats!
[00:12:40 – 00:17:10] Practical Strategies: The Client Journey Framework. Nathan introduces the “client journey” framework covering business development, pricing, team building, back office systems, and billing.
[00:17:10 – 00:17:47] Sponsor Break: Law Firm Sites. Advertisement for Law Firm Sites, offering 10% off custom websites and online marketing for law firms when mentioning “Legal and Wealthy.”
[00:17:47 – 00:24:42] The Entrepreneurial Mindset & Learning from Blind Spots: Embracing Failure. Mindset-the number one indicator of solo practice success. Game-changing opportunities they never considered.
[00:24:42 – 00:30:28] Mental Health & Isolation, Mastermind Sessions & Perfectionism vs. Progress. Discussion of feeling alone. Power of mastermind sessions where everyone realizes they share the same challenges-reduce pressure and make progress without paralysis.
[00:30:28 – 00:35:42] Client-Centric Mindset: It’s Not About You. Discussion on soft skills and client referrals – integrity and responsiveness..
[00:35:42 – 00:40:50] Financial Wins: Breaking the Status Quo with Brave Decisions. Successful transformations through incremental changes.
[00:40:50 – 00:42:51] Connecting with Nathan & Closing Remarks. Nathan shares how to connect with Nuooly through their website, LinkedIn, and networking events, while Lauren thanks him for the valuable insights and encourages listeners to reach out.
Don’t forget to follow Lauren Klein on Instagram @lawyerlaurenklein & Subscribe to the Legal + Wealthy Podcast: podcast.laurenalexisklein.com
HOST:
Lauren Klein
Attorney, Law Firm Owner, Professor & Founder of Legal and Wealthy
Flourish Law Group
Website: https://laurenalexisklein.com
Podcast: https://podcast.laurenalexisklein.com
Social Media:
Instagram (Personal): @lawyerlaurenklein | https://www.instagram.com/lawyerlaurenklein
Instagram (Law Firm): @flourishlawgroup | https://www.instagram.com/flourishlawgroup
GUEST:
Nathan Ohler, Co-Founder & CEO of Nuooly
Website: https://nuooly.com / LinkedIn: Nathan Ohler / Instagram: @nuooly
Thank you to our show sponsor:
Law Firm Sites
Custom law firm websites + online marketing
(800) 932-8242 | www.lawfirmsites.com
*Mention Legal + Wealthy for 10% off any website or marketing package.
View all episodes
By Lauren Alexis KleinSolo attorneys: Are you leaving hundreds of thousands of dollars on the table?
In this deeply insightful episode of Legal + Wealthy, Lauren Klein sits down with Nathan Ohler, Co-Founder and CEO of Nuooly, to uncover why brilliant attorneys struggle when they start their own firms—and the proven strategies that lead to success. With his Wall Street and Fortune 500 background, Nathan brings business strategy expertise to help legal professionals build sustainable, profitable practices.
From the shocking $200K revenue gap to the mental health challenges of solo practice, this conversation covers the real struggles attorneys face when leaving BigLaw—and provides actionable frameworks to overcome them. Nathan shares stories from the Nuooly community of accomplished attorneys who’ve successfully navigated the transition, revealing the mindset shifts, efficiency strategies, and pricing decisions that separate thriving firms from struggling ones.
Whether you’re contemplating leaving BigLaw, currently running a solo or boutique firm, or simply looking to scale your practice, this episode delivers the honest truths and practical tools you need to build a profitable law firm without sacrificing your wellbeing.
Episode Breakdown
[00:00:00 – 00:02:06] Introduction & Podcast Mission and Guest Introduction: Nathan Ohler. Lauren welcomes Nathan Ohler, Co-Founder and CEO of Nuooly, sharing how their initial conversation revealed she wasn’t alone in her struggles running a boutique law firm.
[00:02:06 – 00:04:13] From Corporate America to Nuooly. Nathan shares his corporate background and discusses small firm attorneys facing the challenge of reinventing every wheel.
[00:04:13 – 00:06:10] The Nuooly Community: Expanding Beyond Attorneys. Nathan explains how Nuooly evolved to include CPAs, fractional executives, and other business-focused professionals who serve as trusted advisors and frequently refer clients to each other.
[00:06:10 – 00:10:17] The Core Struggles & The Power of Community: Becoming a Business Owner First. Nathan identifies the fundamental challenge solo attorneys face and discusses the need to master client acquisition, pricing, and operations – Learning from Others’ Mistakes.
[00:10:17 – 00:12:40] Understanding the Efficiency Crisis. Pitfalls of dropping billable time drops from 75% to 30-50% when starting own firm-about $200,000 in lost annual revenue due to wearing all the hats!
[00:12:40 – 00:17:10] Practical Strategies: The Client Journey Framework. Nathan introduces the “client journey” framework covering business development, pricing, team building, back office systems, and billing.
[00:17:10 – 00:17:47] Sponsor Break: Law Firm Sites. Advertisement for Law Firm Sites, offering 10% off custom websites and online marketing for law firms when mentioning “Legal and Wealthy.”
[00:17:47 – 00:24:42] The Entrepreneurial Mindset & Learning from Blind Spots: Embracing Failure. Mindset-the number one indicator of solo practice success. Game-changing opportunities they never considered.
[00:24:42 – 00:30:28] Mental Health & Isolation, Mastermind Sessions & Perfectionism vs. Progress. Discussion of feeling alone. Power of mastermind sessions where everyone realizes they share the same challenges-reduce pressure and make progress without paralysis.
[00:30:28 – 00:35:42] Client-Centric Mindset: It’s Not About You. Discussion on soft skills and client referrals – integrity and responsiveness..
[00:35:42 – 00:40:50] Financial Wins: Breaking the Status Quo with Brave Decisions. Successful transformations through incremental changes.
[00:40:50 – 00:42:51] Connecting with Nathan & Closing Remarks. Nathan shares how to connect with Nuooly through their website, LinkedIn, and networking events, while Lauren thanks him for the valuable insights and encourages listeners to reach out.
Don’t forget to follow Lauren Klein on Instagram @lawyerlaurenklein & Subscribe to the Legal + Wealthy Podcast: podcast.laurenalexisklein.com
HOST:
Lauren Klein
Attorney, Law Firm Owner, Professor & Founder of Legal and Wealthy
Flourish Law Group
Website: https://laurenalexisklein.com
Podcast: https://podcast.laurenalexisklein.com
Social Media:
Instagram (Personal): @lawyerlaurenklein | https://www.instagram.com/lawyerlaurenklein
Instagram (Law Firm): @flourishlawgroup | https://www.instagram.com/flourishlawgroup
GUEST:
Nathan Ohler, Co-Founder & CEO of Nuooly
Website: https://nuooly.com / LinkedIn: Nathan Ohler / Instagram: @nuooly
Thank you to our show sponsor:
Law Firm Sites
Custom law firm websites + online marketing
(800) 932-8242 | www.lawfirmsites.com
*Mention Legal + Wealthy for 10% off any website or marketing package.