Mastering Business Essentials for Aspiring PMU Artists with Shareen Adair In this comprehensive guide, Shareen Adair, a scientist turned successful permanent makeup (PMU) artist, shares her extensive industry experience to help aspiring PMU artists navigate the complexities of setting their value, developing effective pricing strategies, and implementing essential salon policies. Covering the importance of efficient scheduling systems, clear client booking policies, and strategic pricing, Nader offers actionable advice on client consultations, aftercare protocols, and cost management to ensure business success. She emphasizes the psychological aspects of pricing and the importance of professional presentation to thrive in the competitive PMU industry. The script includes recommendations for further reading and practical tips on creating a positive client experience and maintaining a profitable business model. 00:00 Welcome to the World of PMU: An Introduction 01:28 Setting the Stage: Scheduling and Booking Systems 03:57 Mastering Client Booking Policies 07:42 Navigating Payment Policies and Client Consultations 10:09 Aftercare Protocols: Ensuring Client Satisfaction 11:23 Unlocking Pricing Strategies for PMU Artists 21:52 Advanced Pricing Techniques and Client Retention Strategies 24:31 Concluding Insights and Next Steps