Marketing On Tap

Seven Reasons Your Ads Aren’t Converting


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Facebook™ ads not converting? 🤒😔

Don’t worry, I’ve got you!

After brainstorming with my expert media buyers on what they are seeing as the TOP reasons client campaigns don’t perform…we’ve narrowed it down to 7 reasons.

Yes, 7. All of which come from years of experience working with clients and making sure their ads get them the outcome that they desire.

And if you can 🔨nail down 🔨 all these 7 I can guarantee you’ll have better results from your ads 😉

🎧 Tune in to the latest episode of Marketing on Tap to make sure you’re not making these mistakes.

Key Takeaways:

7 Reasons Why Your Ads Aren’t Converting
❌ You’re not speaking about the right problem or benefit in your ad — you’re talking in a general manner and not addressing specific needs of your target audience.
❌ You’re not stopping the scroll — your graphic or video is not enticing enough.
❌ Your copy isn’t compelling enough — your copy didn’t do its job of converting your audience into customers.
❌ Your posts are clickbait-y — your copy is overly enticing and attracting everyone, so it does not attract the right people.
❌ Your offer blends in with your competitors — you're not making yourself stand out from the rest of the competitors in the market.
❌ You’re not overcoming objections — your copy doesn’t counter the objections of those who read it.
❌ You’re not eyeing the right target — you appeal to the general public and do not target the right audience for you.

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Marketing On TapBy Jessica Walman