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In this first episode of Sew in the Know, Ellie Threadwell kicks things off by talking about what's happening right now in the sewing and embroidery industry — including BERNINA University 2026, one of the biggest dealer events of the year, happening this week in New Orleans.

Ellie shares her thoughts on where the industry is headed, what all the new machines and tools are really telling us, and why "new" doesn't always mean "necessary."

She also gets into stabilizer — not just what it is, but how to actually think about it. Because there's a big difference between buying stabilizer and understanding it.

This is episode one. Go easy on her.

If you have questions, comments, or topics you want covered on the show, leave them in the comments below.