Sweden, a country known for its more inclusive policies on freedom and equality has become the first country in the world to officially register sex as a sport. That said, the country is set to host the first-ever ‘European Sex Championship’ in Gothenburg this Thursday, June 8. I had the pleasure of talking with Dragan Bratych founder of Swedish Sex Federation and the European Sex Championship. In this podcast he explains the why, simply as why not! Tune in now.