Why not make a new Did I Do That? All the listeners could say is no! Katie McHugh (Group Design Director at Wieden+Kennedy) sits down with Sean to talk about her design mistakes… as well as pledge drive phone banks, magical janitors, and Spartacus’ bulk aisle.

Katie McHugh is a Design Director at Wieden and Kennedy. She has also played strategist, senior art director, 3D space and experiential designer, digital designer, stylist, painter, and sculptor. She has worked for brands including Nike, Old Spice, KFC, Coca-Cola, Weight Watchers, GoPuff, Trolli candy, Laika movies, EA Games, Velveeta, Travel Oregon, Samsung, Quibi, P&G, Fisher-Price and more. She is fiercely loyal, always looking to elevate my EQ, a risk-taker and a mediator. She believes in the power of good design, strategy, and branding.

You can find Katie’s work, including glimpses of her Dante’s Inferno, Coraline, Velveeta, and KFC projects mentioned in this episode, at mcwhatever.com. Additional thanks to the great Macy Eiesland for just being rad.

This episode was recorded 1 February 2026 in the Rat’s Nest.

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