Payments are becoming both more complex and more interconnected, especially across a region as diverse and fast-moving as Asia. The landscape is defined by massive scale, deep fragmentation, and rapid innovation, all of which demand infrastructure that is global at the core but deeply local in execution.

In this episode of ATP filmed at SFF 2025, Jeff Parker, CEO of Paymentology, explains how a single global platform can navigate successfully with different markets, cultures, and payment networks.

Some of the topics that Jeff covered in detail included:

• Asia is huge but fragmented. This forces serious players to think beyond generic “global solutions” and build infrastructure that can flex, localize, and still stay coherent.
• Paymentology's deep configuration that lets each client shape products for their own needs and local nuances. Localization is a blend of platform design and human presence.
• Culture is not a side-issue, it drives how payment ecosystems actually work and thrive.
• One rovocative observation: the issuing market is about ten years behind the acquiring market.
• Embedded finance is really about orchestrating ecosystems.