Science Fiction & Fantasy Marketing Podcast

SFFMP 175: The Rapid Release Strategy, Getting Reviews as a New Author, and Where to Spend your Advertising Money

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This week, Jo, Jeff, and Lindsay answered listener questions on a variety of topics such as how to spend $1,000 on advertising to get the most out of your launch, how to get reviews as a new author, whether we use review or street teams, and how often to release books if you’re banking them to do a rapid release. We also answer the question Jeff always asks our guests… if you knew then what you know now, what would you have done differently?

Here are a few of the more specific topics we covered:

  • Writing and publishing in multiple sub-genres at once, yay or nay?
  • Advertising strategies for a book launch.
  • Street teams and whether we use them.
  • Amazon closing its submissions to Kindle Scout.
  • Selling boxed sets at more than $9.99 and still getting a 70% royalty at Kobo.
  • Doing hard cover omnibuses and large print editions of your books.
  • Going wide with audiobooks or staying exclusive with Audible.
  • Jo’s experience with Kindle Worlds since they started including KW stories in Kindle Unlimited.
  • Whether it’s worth maintaining an author presence on Facebook even if you’re not planning to spend money on ads.
  • When you’re doing a rapid release strategy for a series, how often you should get those first few books out there.
  • Where to invest $1,000 on advertising for the launch of a new series.
  • How long to let Amazon AMS ads run.
  • Our previous podcast on Amazon AMS ads with Tom Corson-Knowles.
  • Will people do newsletter swaps with you if your list is small?
  • Finding fantasy and science fiction authors to swap with via the SF/F Cross Promo Bulletin Board Facebook group.
  • Whether single-author boxed sets are still useful to put together.

    • If you have better answers to any of the questions than our venerable but not infallible hosts had, feel free to chime in below!

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    Science Fiction & Fantasy Marketing PodcastBy Lindsay Buroker
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