Science Fiction & Fantasy Marketing Podcast

SFFMP 181: Spreading out Your Advertising Dollars for Effectiveness and Launching Well as a New Author

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This week, epic fantasy/fantasy romance author Miranda Honfleur joined us on the show. She launched her first series last November and has kept book 1 selling well and sticking in the Amazon fantasy charts while releasing more books in the series. She has three out now with a fourth to follow later this summer. We asked her how she did so well as a new author and how she’s maintaining sales.

Here are some more specifics on what we covered:

  • Miranda’s road to publishing.
  • How she’s balanced writing epic fantasy that’s heavy on romance, something epic fantasy readers aren’t always looking for.
  • What she took away from the Sell More Books Show conference as a new author.
  • How she used Instafreebie to building a mailing list months before she launched her first book.
  • Creating promotions using the King Sumo WordPress app.
  • Tips for getting the most out of Bookbub PPC ads, Amazon ads, and Facebook ads.
  • Whether she’s needed to cull her mailing list, something we just talked about on last week’s show!
  • How she tries to be everywhere with advertising.
  • How much time she’s putting into Amazon ads and other marketing methods to keep her Book 1 selling week in and week out.
  • Whether Instagram may be the next place fantasy authors should have a presence.
  • Marketing to “series-adjacent” genres as part of a larger strategy.

    • You can find Miranda on her website or on Amazon where her books are currently in Kindle Unlimited. If you’re a fantasy fan, check out her first book, Blade & Rose. If you enjoyed fairy tales, she’s a part of the Of Beasts and Beauties boxed set.

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    Science Fiction & Fantasy Marketing PodcastBy Lindsay Buroker
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