SFFMP 84: Creating Better Book Descriptions (Blurbs) to Improve Your Sales with Bryan Cohen

This week, we’re talking with Bryan Cohen, who first appeared on our show in episode 15 (YouTube Marketing, Facebook Events, and Increasing Mailing List Sign-Ups). He’s since started a book description/blurb writing service, Best Page Forward, for authors who would like to hand the task to someone else, and he also teaches blurb-writing techniques at Selling For Authors. Here’s what