Sales for Profit

SFP 23: Authority Content


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In this episode, Greg interviews David Jenyns, an author and an SEO expert. Dave shares strategic insights into Authority Content and on how people are and could be using it. You'll discover changes in SEO and how 'Modern' SEO is working. You will also learn what the 3 P's are and what Dave has got to share about his book with you. 
In This Episode You'll Discover:
Who is Dave? and what is his Metastock Programming Study Guide?
How has SEO changed over the years and what you should know about it?
Get updated with how 'Modern' SEO works.
Why creating helpful, useful, and relevant content is crucial?
How to use Google with usermetrics?
What is Authority Content?
Why you require consistency?
How to create Frameworks that will stand the test of time?
Why the content needs to come from the business?
The 3 P's - Present - Product and Promote. 
The side bonuses you get when you go through the process.
Why you should do videos and podcasts?
How eCommerce sites could make the most of this strategy?
What Dave’s book has in store for you?
Links & Resources Mentioned in This Episode:
* Melbourne SEO Services
* David's Website
* Authority Content
* The Collective
* The Institute of Wow
 Quotes from the episode:
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Sales for ProfitBy Greg Cassar & John Dwyer (JD)