Episode Two and we’re stoked to be back together to share our thoughts on Sales for Profit and specifically today, the Wheel of Wow.
In this episode JD takes you through his proven formulas through what he calls The Wheel of Wow. JD and Greg share their opinions on one of the major fails so many businesses face… a proper Marketing Plan. The focus is always swayed towards business operational plans when the most important plan in any business is their marketing plan.
In This Episode You'll Discover:
* JD’s 5 Point Wheel of Wow
* WHO Is Your Target Market – being laser focused on the exact market, your perfect avatar.
* Create A Wow Takes Their Eyes Off The Price – Do you even know the price of a happy meal?
* Use Problems/Solutions Formula –Giving real-life scenarios that audiences relate to – problem > aggravate > solution > prove > call to action.
* Be Different Online! Create A Direct Response Website – Homepage, Category Page, Product Page and Checkout!
* Build Repetitive Trade! – It doesn’t make sense to have a customer just once.
Greg and JD share scenarios of their experience with clients to outline the importance of the real take-away from this episode > Problem > Aggravate > Solution > Prove > Call to Action.
Links & Resources Mentioned in This Episode:
* The Collective
* The Institute of Wow
Thanks for Listening & Next Steps!
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