Sales for Profit

SFP03: The Profit Triad


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Episode Three and we’re pretty excited that we’ve made it this far! In this episode you’ll learn about the 3 Proven Digital Marketing Levers for Increasing Customers, Sales and Profit in your business.
Greg shares about how previously as a business they were always focused on more leads and more sales but not necessarily more profit and you’re probably thinking, well that’s crazy – everybody goes into business to make a profit, which it true but surprisingly after working with hundreds of clients, Greg quickly discovered that they weren’t the only ones.
In This Episode You'll Discover:
* Greg Cassar’s Profit Triad:
* More Leads – Acquiring more customers.
* More Sales – Getting them spending more.
* More Profit – Get them coming back again.
* The importance and ‘how to’ of Relevancy and Direct Response.
* Sales Funnels, Upsells and Order Form Bumps.
* Remarketing/Retargeting
One of the big problems identified in businesses is what Greg terms ‘One Shot Marketing’ and he shares what he believes the real goal businesses should be chasing.
Links & Resources Mentioned in This Episode:
* The Collective
* The Institute of Wow
Thanks for Listening & Next Steps!
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Sales for ProfitBy Greg Cassar & John Dwyer (JD)