Ever wondered what you should be focusing on to grow your business, Branding or Direct Response?

Then don't worry any more, in this episode Greg Cassar and John Dwyer get into the nuts and bolts of Branding and Direct Response. What it means, how to build a brand and a direct response campaign, how to integrate it all, examples of how other businesses are doing it and more.

In This Episode You'll Discover:

* Where does branding fit with direct response?

* How Steve Irwin merged his personal brand and direct response to promote Australia zoo.

* The definition of branding & direct response.

* How branding differs from direct response and how they work together.

* What a challenger brand is and how they can become successful.

* How your products play a role in branding.

* Combining your brand and direct response using targeted ads with Google and Facebook ads for your existing leads.

* Deciding on spending your hard earned dollars on branding and direct response.

* Benefits of building a powerful brand.

* The intrinsic value of a brand, why people pay more and how to build it.

* How to build your own personal brand and find your unique selling point.

* Delivering a knockout customer experience and how Disney and Apple do it.

* How big brands merge their branding and direct response.

Links & Resources Mentioned in This Episode:

* The Collective

* The Institute of Wow

* Video of Apple's knockout customer experience with JD's son.

 

Thanks for Listening & Next Steps!

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