Sales for Profit

SFP10: What If Disney Ran Your Business?


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How Would Your Business Be Different If Disney Ran It? Listen to this podcast episode and find out...
In this episode Greg and JD go through what would happen if Disney ran your business and how they go about delivering a great customer experience in their theme parks and hotels. You will also learn how you can apply those same principles to bring in the WOW factor in your business and deliver a knockout experience.
In This Episode You'll Discover:
* How JD got involved with the whole Disney business
* Why good customer service just does not cut it these days
* Why Disney doesn't believe in good customer service
* Delivering WOW marketing in your business and over-delivering on your promise
* Examples of how Disney delivers a memorable customer experience
* Handling complaints and customer issues "Disney style"
* Other companies that deliver great customer experiences
* What actions you should take to create a memorable customer experience
* Teaser of the next podcast episode on Facebook Ads
Links & Resources Mentioned in This Episode:
* John Formica
* The Collective
* The Institute of Wow
* Video of Apple's knockout customer experience with JD's son.
 
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Sales for ProfitBy Greg Cassar & John Dwyer (JD)