Sales for Profit

SFP13: Lessons Learned


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If you have been in business as long as Greg and JD have, you tend to pick a few things along the road. In this episode they share their top three lessons learnt along the way and how those lessons can help you increase sales and profit for your business.
In This Episode You'll Discover:
* Greg's lesson #1: Build the list
* Importance of building the list, be it online or offline business
* JD's lesson #1: Deliver the unexpected
* How it makes a difference when you deliver the unexpected
* Greg's lesson #2: Automate more
* Why you should be adding smarts in your autoresponder campaigns.
* Including automated webinars as part of your campaigns
* JD's lesson #2: Get it in writing
* The significance of having what you agreed upon in writing (Its not just about legal stuff)
* Greg's lesson #3: Being firm but fair
* The issue of being too nice
* JD's lesson #3: MBO - Management By Objectives
* What management by objectives means and why you should apply it
Taking these 6 lessons alone and applying them in your business can save you time, money and hassle. Be an action taker and turn these lessons into common practice in your business.
Links & Resources Mentioned in This Episode:
* Infusionsoft
* The Collective
* The Institute of Wow
Thanks for Listening & Next Steps!
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Sales for ProfitBy Greg Cassar & John Dwyer (JD)