When it comes to offline marketing methods, there are very few that have the power of events. In this episode JD and Greg go through the benefits that events bring to your business (no matter what kind), structuring an event for maximum impact, using webinars as part of your event strategy and much more.

In This Episode You'll Discover:

* The events JD and Greg have been running recently

* Generating leads through running preview events

* Speaking at other events with influencers to position yourself

* How to make all your marketing powerful and useful

* The purpose of your event and why you should offer something at the end

* Types of events - delivery events vs selling events

* How to structure your next event

* Hijacking events and how to go about it

* Difference between running webinars and live events

* Using automation to increase the know, like and trust factor

Links & Resources Mentioned in This Episode:

* Infusionsoft

* The Collective

* The Institute of Wow

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!