JD is sipping mojitos on the beach so to fill in for him, Greg has brought in a great copywriter, direct response marketer and product launch expert Scott Bywater. Scott helps people with email lists orchestrate a six figure product launch and convert it into an evergreen funnel. Greg picks Scott's brains on all things product launch and how to make them work to make more money for your business, its an episode no to be missed.

In This Episode You'll Discover:

* What exactly an email product launch is all about

* The most important aspect of your product launch

* Why you should be creating a buying frenzy on the launch day

* The two different types of launches and how long to run them for

* Keys to making your launch work

* Types of content you should be including in your pre launch

* Sales letter, sales videos, webinars, application process - what to choose on open day?

* Downside of product launches

* Turning your launches into evergreen funnels

* Tools to use for your product launch

* Using affiliates and buying media to boost your product launches

Links & Resources Mentioned in This Episode:

*

Jeff Walker

*

Lead Pages

*

Click Funnels

*

Plusthis for Infusionsoft

*

SyncSumo

* Launch To Funnel

*

Scott Bywater

* Infusionsoft

* The Collective

* The Institute of Wow

Thanks for Listening & Next Steps!

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