From the colour of paint on the walls in your house to the car you are driving, branding is vital in your personal life and in business life. Today, join Greg and John as the talk in-depth about all things branding. Discover the intricate world of branding and how you can apply it today in your life and in your business.

In This Episode You'll Discover:

Greg is repainting his house...

JD’s short story about painting...

What does JD mean on 'Message to Market Match' Branding?

Discovering and recognising what your brand persona is/will be.

Why your choice of paint colour for your establishment matters?

Even your car speaks of who you are!

How your homepage becomes your brand?

Why you want to consider an expert when it comes to design?

Why you should have a separate branding strategy for separate markets?

How to create a good tagline?

Why it is important to create a short company name?

Companies with great tag lines...

The Jetstar story...

What criteria should be considered for a good domain name?

Links & Resources Mentioned in This Episode:

* SFP08: Branding & Direct Response

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

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