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Here's how the first 30 days of my webinar are going and what I am going to change...

Hey, hey, what's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome so Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Alrighty, guys. I am super pumped for this because I'm going to walk through, as I said ... That was about five, six weeks ago, I launched my webinar, and the webinar that I launched out there and put out there has been ... It's been going fantastic, and I wanted to walk through some numbers and some stats. This is a lesson, so this is Sales Funnel Radio, right?

I want to show you guys when you actually launch a funnel, and you guys know my philosophy that, look, you don't need to know everything, and in fact, it's best if you just know the formula for this whole business game to work online, and then all you do is you start your business and product ideas through the formula. While some of them are not going to work, you're just going to go out and you're just going to try it again.

That's totally fine, and if the formula works, you're just trying to find the right idea and market match that actually makes the formula work and blow up really, really well.

So what I want to do is I want to walk through the actual webinar that I launched. Now, the webinar that I've launched has been in the making, the actual planning of it as far as like, "Hey, I'm going to go do this thing," it was in the planning for, I don't know, a year? It did not actually exist until about four days before I actually did it. Does that make sense?

So I went through and day number one ... So this was January 1st. January 1st was a Monday, and on Monday ... and I did it on Thursday. The webinar actually launched on a Thursday, so Monday what I did is I went through and I just created my registration process itself meaning you could go in, you could register for the webinar, there's a confirmation page, a little bit of indoctrination series.

If you don't know what I'm talking about at all, go read the book Expert Secrets..

So I actually made the registration process itself before there was anything else. I didn't even make the script. There was no script. There was hardly any product at all, at all.

Day number two what I did is I went and I started actually making the script, and I didn't finish it at all, but I came up with my three secrets, and I came up with the actual offer itself, the actual stack slide, the actual offer. Then day number three I put a membership area together, put some stuff in there, and then the actual order process so people could buy.

Day number four, I actually did the webinar, and I woke up on the day of the webinar and I got up and I started the actual slides at 8:30 in the morning, and the webinar was at 2:00 pm, and I was just slide creating like an animal, and I was getting all these pieces together, and music was going crazy. That's the secret to good funnels, by the way. It's music and caffeine.

So I was making the funnels, putting all the pieces together, and I get out and the time starts going away and suddenly it's 10:30, and I'm like, "Crap. I just barely started the secrets," and suddenly it's noon, and it's two hours away, and I'm like, "Oh my gosh. I'm only into secret number two here." If you guys know the webinar formula, that means I'm a third the way through, maybe halfway through, maybe. About an hour before the webinar starts, and there's 270 people registered for this one, and I was like, "Oh my gosh. Holy cow. I'm not going to even finish this thing," and I'm going as fast as I possibly can, and I literally finished the slides two minutes before the actual webinar started. That was some stressful crap. I recommend you not doing it that way, but I got it out the door. I just did it. That's the whole point. I just did it.

If you've not launched something and you've been consuming all of my podcasts and you've been reading the books and you've been learning about the methodology and the formulas behind the stuff that we know works and you still haven't launched it, just set a date and just do it. Just do it. Know that it's going to go out kind of broken, and it was for me as well, and I told you in the last episode that it in part it has to do with a lot my storytelling that created an emotional experience for people that allowed them to know that it was going to be a little bit broken and that they were okay with that.

They were fine with that it was a little bit broken out of the box. All right, so anyway, that's huge. That's a massive, massive piece right there.

So anyways, I launched it, and I sold it. So I'm going to go through some numbers here. I want to go through some stats so that you see what I see, so I can show you what I'm seeing and what I'm looking at because I mean even when I worked at ClickFunnels, I was the lead funnel builder. We went through. We were building funnels like crazy. I was cranking out ... I mean, man, my entire almost two years there it was like one extreme deadline after the other.

I mean I felt like I hardly ever got a break. I got a little burnt out, I'm not going to lie. It was a lot, but I was cranking them out on average almost one a day, on the average. It was just like, "Holy smokes." It was a ton of funnels, and love it, enjoyed it, still enjoy it, still doing it, just now for myself.

Anyway, so what I wanted to do though is I wanted to just go through and just show you guys how like, "Okay, look. Here's the standard of after we launch a funnel, any funnel, usually out of the gate it does not do that well. There's some broken pieces with it. We expect that, we know that, and the reason why, here's the reason why.

A lot of what we build, a lot of what we put out there, has to do with what we call an ask campaign. Now you guys have heard this before, I'm sure.

When we were expecting our first girl, our first ... four years ago, over four years ago now. When we were expecting our first little one, we were literally in the delivery room. My wife was getting induced, and I am so sorry to admit this that I did this. This was stupid. I should not have done this, but we had been in that room for hours and hours and hours, and I was like, "Oh." As a man, there's not that much you can do.

My wife's getting ready to deliver our first kid. We're super excited. We've been in there for a while though, and spent the night in there, and it was ... We were just exhausted, and we were just waiting, and we were just waiting for the new one. She wasn't actually in labor yet, but we couldn't go home yet because it was in this weird limbo stage.

At the time, I was listening to a lot of Pat Flynn, Smart Passive Income podcast. It's a great podcast. I went through, I was listening to a lot of them, and that's where I learned about Noah Kagan, and Noah Kagan had this product where if you had any questions you could literally text Noah and he would text you back. So I was sitting in the room, and I was texting Noah Kagan, and I was sitting there in the mi...