Here's how I 'm using funnels to hire a support person, funnel assistant, personal assistant, and high ticket sales person...

Hey, what's going on everyone? It's Steve Larsen. You're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Holy crap, so I'll be completely honest with you. I was actually at church three days ago and I was sitting down and this guy just said the word Super Bowl, and all of a sudden it hit me that that day, later that afternoon was the Super Bowl. I was like, "Hey, guys. I'm assuming today is the Super Bowl."

Someone is like, "Yeah." "Oh, okay. I did not know that." They're like, "You didn't know today was the Super Bowl?" I was like, "No. No, I didn't. I did not know today is the Super Bowl." I had a few other friends and stuff they're like making fun of me for it. I don't care. I don't care. Actually, I love the NFL actually. Like, I shouldn't say I love it. I watch one game per year and that is the Super Bowl. I love the Denver Broncos, mostly because I'm from there.

If we ever get a good quarterback again, maybe they'll have a good shot at actually doing something good again...

Guys, I love low-information diets. I'm trying to cultivate one of them. For years ... I don't really read the news. I used to have a subscription to The Wall Street Journal. Yes I stopped that a long time ago. I had another friend that was like, "Hey, did you see on the news X, Y, and Z?" I was like, "No." They're like, "What? Where do you go to get your news?" I was like, "I don't. I don't." They're like, "Huh, if something important is going on how do you know about it?" I was like, "Because I hear people talking about it."

If anything, Facebook will at least give me a skewed idea that something's at least going on. I'll hear it from the filters of a billion people on Facebook. I should go check it out then. Like, "Really?" I was like, "Yeah, it's all about me not taking in too much information. It's all about me trying my hardest to not take in information.

There's so much data that's produced every second now, every little nanosecond. I mean there's so much. There's no way you could ever consume the amount of stuff that's produced in your lifetime. What's nice about that is you get to actually choose what it is you actually take in. The hard part about it is that you actually have to choose what you should take in. You know what I mean? I go through and actually ... I wasn't trying to talk about this at all actually during this episode.
I try and cultivate a low-information diet as much as I can, much like before our workweek talks about. I've noticed in my life, it's a lot more, I can think. There's a lot more calm in my head.

I know there's crazy stuff going on and I'm not trying to be an un-responsible citizen, but I think my best way to contribute to society is to help a whole bunch of people learn how to make a whole bunch of money and help their customers, and I think it's going pretty well so far. You know what I mean? All right, there's my contribution and it's going well.

I really don't read much news. I had no idea the Super Bowl was going on, which by the way, I did want the Patriots to win. I was a little bit sad they didn't. Broncos and Patriots those are my teams, if I can even say that. I can't even name players. I barely even know what the teams are.

I don't even know what all the divisions are inside the NFL. I'm serious, I don't. I don't feel awkward about that. I'm a little jealous of all the people who know how to talk sports. I don't know how to talk sports at all, at all. Why? It's actually slightly on purpose, especially at the beginning it was very much on purpose. Now it's just a habit, but I am trying to stay obsessed with my craft. Obsessed. I mean, freakishly obsessed. You know what I mean? Straight up fanatical, monomaniac over what I do. Why?

You know what's funny? There's a stat I was reading that I heard about. I can't remember what it said, but it said basically if you read like ... If you consume an hour a day of the material inside your industry, just an hour a day or something like that, within a couple of years you'll be one of the top people. That's so awesome. There's so much other noise, there's so many other distractions that other people give in to. All I got to do is I got to start reading, I got to start studying, I got to start reading the greats, understand where they are and I'll be at the top.

It's the same thing with you guys. I know that every one of you on here, you're all rock stars, you're all producers, you're all ... We may not all be A type personalities, but we're all go-getters. We all try and get things done. I'm a little bit more of an introvert in person. Depends on how well I know you.

That's all I'm trying to say though, is I try to keep and cultivate this low-information diet and I try to do things in a way that ... I'm trying to practice more of what Tim Ferriss is talking about, where he said, he'll walk around and he'll just try and figure out the one thing that he could do that would make all these other things he has to do obsolete, which leads me to the topic of this episode.

I know it's five minutes in, but I feel like that was important to say that. Just try and stay obsessed. You know what I mean? Really, try and stay completely obsessed with what you do, and if you can't get obsessed about it, you might not be doing the right thing. That make sense? No one really has to motivate me. I mean yes, I get through slumps. I feel like I just got through a little bit of a slump. Creating the product that I just launched out there was rough. I can say with full confidence that my product freaking rocks. It is worth way more than I charge for it. It is amazing. I absolutely love what I produced. It is so good.

Oh, my gosh, I don't know any other product that's out there that does what this one does in the space that it's in. I'm very, very excited and I feel completely confident about that. I just finished it and well by the time you guys get this I'll finish it because today I'm finishing it.

That was intense. That was hard. Now it's out. It's done. It's just like Seth Godin says guys, "You can be the first or you can be the best." That's the path to cash. Vanilla is the number-one selling ice cream that sells 10 times more than number two. It's chocolate. Right? Number two sells three times more than three. It's not a linear curve. It is an exponential curve. You can either be the first or you can be the best. We try to teach you through Expert Secrets how to be the first. We try to teach you through DotCom Secrets how to be the best.

Funnel hack someone and do what their process is, and then you go improve on it. It's a combination of the two that we're trying to go through and show you guys how to do this stuff.

Anyway, powerful stuff, powerful stuff. Speaking of teams, how's this for a lead in? I am realizing that where I am, the big domino that I'm trying to knock over my life right now is holy crap, I cannot handle the number of messages that come ...