Boom what's going on everyone? This is Steve Larsen.

 

This is Sales Funnel Radio, and today we're gonna talk about the difference between good cash and bad cash from your business and why you should never accept bad cash.

 

I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business.

 

The real question is how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels.

 

My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys.

 

Hey, I actually, I love funnel building live in front of a lot of people and for some reason. I don't know why, but usually eight hours into it I start...

 

I don't know if I get a little chip on the shoulder attitude, or if I get a little, I don't know what it is, but for me, that's where I usually have the most prolific things coming out my brain. Luckily, I screen record all of them.

 

I want to share with you guys my strategy for when to take on cash and when to not.

 

I know right now how to go make 100 grand in the next month. Even far more than that, that's not a hard thing for me to do anymore, that's an easy thing for me to do now. That's not to showboat, but the reason why I don't go grab it is the thing I want to explain to you guys in this episode.

 

Now that might sound crazy to you. I know I'm gonna get some backlash for this episode, but you need to understand the difference between good cash and bad cash. My business works for me, okay. I don't work for my business, you understand.

 

Now obviously, I go set stuff up, I go put things together, but as quickly as humanly possible my whole goal is to set up systems that replace me as the operator in my company.

 

So what I'm gonna do is I wanna be able to walk through and share with you guys why...

 

Okay, one of the major reasons I'm doing this right now is because several times in the last two or three months,  I've been offered a lot of money to go and do a funnel for somebody, and I've said no. It's gotten out that I said no, and  I wanna address that.

 

I want you to know why I said no to certain scenarios. I want you to know why I say no to certain cash even though it's easy cash, even though I know, and they're like begging, but I still say no.

 

We're gonna flip over here in just a moment, and this is the fifth segment of a seven-part series that I did I think about a month ago where I went through, and I was building a funnel live. Not just the funnel though, literally from the ground up. I designed and wrote the actual sales message, I actually wrote the actual message live, screen recorded in front of like 75 people, okay.

 

What you're seeing in this next piece, I'm building out, and I'm finishing the last few pieces of the funnel, and I'm building what I call, I don't know anyone else who's made it, I call it a waiting list funnel. It's literally its own funnel on the side when someone doesn't take action.

 

Somebody is asking me, "Steven why do you have a waiting list funnel and why do you remove the option for somebody even to purchase?"

 

That might sound crazy, but please listen to my answer here. This might be a little bit of a longer episode, but I think it's gonna really, really help you as you see what I see as I do this.

 

Remember I brought 1800 people through this process now. Paying people, okay you understand? Who paid to specifically learn that thing. That's just not like episode listeners, okay. They specifically came for that, and what I want you to see is...

 

I got a unique position looking down and seeing all these different funnels that are out there. Which ones make and which ones don't, okay. And I want you to understand how powerful of a concept this is.

 

If you're like, "Oh my gosh, Stephen, there's so much opportunity out there," I completely get it. Please know this is how I handle that, and how I don't get distracted. The answer to all that is in this next episode. I'm very excited for you guys to be here.

 

So again guys, thank you so much. This is good cash, bad cash, please keep that in your mind when you have opportunities come to you. They will only increase as you increase in your success.

 

You have got to get good at identifying good cash versus bad cash. Cash that is progressive versus cash that is a distraction to you.

 

Anyway, this is gonna help you see how I go through that process, and how I know whether or not I should accept cash from this opportunity or from that opportunity.

 

If I should say no to it,  how should I say no to it, and why and what things, you know what I wish I could say yes to - but what should I do to get my business ready for it? All those answers are inside this episode.

 

Guys thank you so much for listening. If you like this, please, please like and share and subscribe to this. It really means a lot to me. I have a ton of fun reading reviews, they keep me motivated. You pump me up, and I really wanna keep doing that.

 

So anyways let go over the episode, and please enjoy.

 

Comment to Steve on FB: "Your waiting list is just filtering BS and creates agony or something?"

 

Steve Speaking:  Yeah, quite literally. The two tools that you have, two tools that you have as a marketer, you've got scarcity and urgency, right.

 

So I know my product's amazing and you guys all know your products are amazing, so what keeps people from acting? What keeps people from acting and actually buying even though you know your product's amazing and you know that it can help them?

 

What keeps people from buying is that people don't close. So I'm trying to close them;" buy it, buy it, buy it," you know what I mean? I'm trying to close them. If I don't close them, my system literally cookies their IP address, not their email, does that make sense?

 

They can't just even go get in with another email address. They will not get there. It actually auto forces the entire session to go the waiting list. It says:

 

"Sorry, I work with action takers. Get on the waiting list. We open up to people in my own list anywhere from... Sometimes, it's twice a year, usually once a year, so pay attention to your email. I'll let you know when a few seats open up."

 

How long do I make them wait, depends. I mean sometimes I literally do make them wait six months to a year, man. Like I'm serious. If I'm gonna have scarcity and urgency, it's gonna be real scarcity and urgency. I don't pull fake scarcity and urgency on people.

 

I'm like if it's open, then it's open. If it is closed, they cannot purchase. I don't even care if they want to. I make it that way because I'm training my buyers. I'm training my audience and when I say it's time to jump...

 

And this part, you gotta understand:

 

I know exactly how to ...