I recently recounted through the timeline of all of the business and product attempts I've made... Here's a recap of my second 17 tries

Here's a recap of my second 17 tries...

Buckle up, this is Part #2 of my 33 product failures journey!

(Alternative Title ‘The Obstacle is the Way’ #2)

Hopefully, it's cool me taking two episodes to share my actual journey with you ‘cause there’s been A LOT of ‘failures…

BUT…

There's also been a lot of growth.

In fact, in my opinion…

Failure is largely made up. It's a facade to dull the will of dreamers

So when somebody sits back and says, "Stephen, I've tried these things, or I'm doing this, or I'm doing that..."

I have empathy, but I have very little sympathy…

Because... you know what?

• No one cares about your business as much as you do.
• No one cares about your success as much as you will.

So own that and know that it's part of the gift.

The gift that allows you to do stuff that the rest of humanity has a very hard time hacking.

They get really sensitive and tender, and that's okay,...

However…

You will become somebody new under this umbrella faster than anything else I can think of.

And the changes stick, they stay.

My business grows to the degree that I do.

As long as I see that revenue going up, funny enough that's one of the indicators I know that I'm changing, and it's awesome. 

So guys, let's cut back over to the rest of this episode here. I would love to see your comments on this though.

For those of you guys who aren't watching on the YouTube session, it might be helpful for you to see the list.

If you feel like ‘I got it’ and that's cool too.

But I would love to actually hear how many attempts you guys have gone through on this.

And this is NOT like a ‘you/ me’ kind of thing.

Instead, I wanna celebrate that with you and say...

• "Whether or not you're successful, keep going..."

Or…

• "Hey, that's awesome you made it."

One of the games I'm obsessed with is called Cashflow (where you aim to get out of the rat race).

And when you get that first funnel that REALLY kills it, you get out of the rat race rather quickly and it's super fun.

So I want to show you …

1. How I actually finished out my 33 attempts.
2. How it actually blew up.

I appreciate you being here, and I wanna know how many times you've tried to make a business work, (funnel or not)...

So leave me a comment!

THE OBSTACLE IS THE WAY PART #2

After my first 17 product failures, that's when I started working next to Russell.

At that time...

• I was a good funnel builder
• I was an okay salesman
• I wasn't that awesome of a marketer.
• I was good at the mechanics of the funnel build.
• I was not good at creating a campaign.
• I didn't know how to create a message.
• I didn't know how to develop and design an offer.
• I didn't know how to publish.
• I didn't know to speak
• I was still learning and getting over a lot of shyness at that time

Understand that the first four years of my entrepreneurial journey did not go that awesome, but these individual little lessons were ‘the way!’

However, I was obsessed…

• Obsessed
• Obsessed
• Obsessed

(I'm just gonna keep saying it 😂)

I WAS OBSSESSED!

I was listening to a ton of podcasts (because they were free).

I didn't have ANY money.

It was a huge deal when I got a $7.95 free plus shipping DotCom Secrets book…

$7.95 was A LOT of cash for us at the time.

It was painful for me; I was nervous about it, thinking, "Ugh, is this gonna be okay ??? You know we could buy three loaves of bread with that money.”

Money was SUPER tight.

One of the reasons I rode my bike everywhere was because $20 for gas felt like too much

 

I know what it's like to NOT have money.

Everything, after I started working for Russell, gets a little foggy because I was building most of the products from 6:00 AM to 9:00 AM.

Here’s what happened...

• I'd wake up at 5:00 AM and I'd go to Russell's office from 6:00 AM to 9:00 AM to work on my own stuff
• Russell would come in at 9:00 AM, and we'd go from about 9:00 AM to 6:00 or 7:00 PM
• After we finished, I'd work on my stuff again from about 8:30 PM to about midnight
• Then I'd sleep five hours…and do it all again the next day.

 

I just told myself, "Larsen, you ready to feel a little pain?"

I'd say, "Yeah... okay, you're gonna feel tired for a little while, you're alright with that?"

I'd be like, "Yeah, I am,"

I'd do a lot of self-talk. I was like, "Alright, let's do this."

It was like this for probably for the first nine months because I was trying to develop just one additional revenue source.

And that's really when I started documenting my journey 'cause I realized how freaking rare was to sit next to Russell Brunson.

I was fully aware of the scenario I was in.

MY FALSE BELIEF

One of the things I had to overcome at this time period was like the belief that it would work just because I was sitting next to Russell, so it was a very raw moment for me as I say that.

'Cause like, Man people, what are they gonna say? “You're only where you are because you were next to the man."

Q: Did that help?

A: Of course, it helped, come on!

Q: Would you do the same?

A: Of course you would, right? Of course, y...