This week, we are talking about how our first customer as a new business changes absolutely everything. Yesterday, I talked about getting my first check in the mail. It took 42 trips until I finally got a check in the post office box, and it changed my life forever. I want to talk about something that could be even more important, though. Right after this.

Maybe it was just a fluke; maybe they felt sorry for you. But when the second person buys, now a pattern may be forming, and then a third and a fourth. At some point, you stop selling to individuals and start discovering a market, and that's a huge transition. The goal isn't just one customer; the goal is repeatability. Can you do it again and again and again? That's when you have a real business.