Unfair advantages occur when you can position your business in such a way that your competitors are blocked or prevented from entering a space, or maybe it's just more difficult for them. But these are not unfair. They're perfectly legal, perfectly moral. The word unfair, though, is seen from the perspective of your losing competitor. So whenever you can set these up, it's a good thing if you want to do it. This week, we're talking about how to do just that. I'll give you today's advice right after this.

One advantage you can give yourself is to be easier to buy from. We have all seen the good sites and the bad sites. We know the difference. And so, as you start to build your business on any kind of web platform, make sure that it's exactly like the best site you've ever seen. Copy their process and make yours the exact same.