You remember that restaurant in your hometown that's been there forever, and it's got a great reputation, and everyone knows it, and everyone just loves it. It's part of the community. They have created an unfair advantage for themselves. Of course, it's not unfair. It's unfair for all the other restaurants that don't get the same amount of love and attention, but they built that for themselves over time, over 30 or 40 years. How did they do it? I'll give you one way they did it right after this.

Give yourself the unfair advantage of incredible follow-up. Follow-up is simply staying in touch with customers, and it's what professionals do, because sales happen after multiple touches, and following up is the way to get in front of them multiple times. Send a polite message just checking in, done consistently. This builds trust, and that's where people buy from you.