Sháá Wasmund (MBE) is one of the UK's most prominent female entrepreneurs and a champion of small businesses. She is the author of the #1 bestselling book 'Stop Talking, Start Doing' and the founder and driving force behind Smarta, the UK's leading support platform for small business owners.

Sháá was educated at the London School of Economics, during which time she wrote for Cosmopolitan. After interviewing World Champion boxer Chris Eubank, he asked her to manage his PR - and while still at university she promoted Eubank's second world title fight (with 18 million viewers).

In 1994 Sháá started her own PR firm, with Sir James Dyson as her first client, and helped build Dyson into a global leader.

In 1998 she moved into the digital world, becoming a founding director alongside Sir Bob Geldof of the early travel site Deckchair.com. At its peak Deckchair was estimated to be worth £20m, but following the crash of 2000 it was eventually sold for £3.2m in 2001.

She went on to launch her own social networking site, Mykindaplace, selling it six years later to BSkyB in 2007 for an undisclosed sum thought to be in the single-digit millions, before setting up Smarta in 2009.

As well as dotcom failures and successes there were the golden opportunities that slipped through her fingers.

Shaa passed up the chance to become managing director of teenager social networking site Bebo, founded by Xochi and Michael Birch, just 18 months before it was sold to AOL for $850m (£560m) in March 2008.

She's philosophical about it now and remains friends with the Birches, who also supported her next venture, Smarta.

Shaa was awarded an MBE in 2015 for her services to business and entrepreneurship, she was voted as one of the Top 20 Most Influential Entrepreneurs on the UK by The Sunday Times and the Institute of Directors named her as one of the best-connected people in the UK.

Today she runs the Freedom Collection & 6 Figure Expert Club via Shaa.com and recently published her new book “How To Fix Your Sh*t”.