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What makes visitors stay longer in a community?

It may not be your attractions, your branding, or your event calendar.

It might be something much simpler: Shade. Seating. Snacks.

In this episode of Destination Roadmapping, Vicky breaks down one of the most overlooked parts of visitor experience design, the comfort needs that quietly determine whether people linger, explore, spend money, or leave.

Because visitors don’t only leave when they’re finished. They often leave because they’re hot, tired, and hungry.

This episode explores:

• Why comfort drives visitor behavior 
• How communities accidentally create “exit points” 
• The hidden role seating plays in making people feel welcome 
• Why snack and drink options matter more than many towns realize 
• Practical ways to turn pass-through traffic into longer stays 

If your downtown struggles to keep visitors engaged, this episode may explain why.

Thanks for listening!

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