At the end of 2018, the Impact investing market had grown to $228 Billion. The standard ways of measuring performance of an investment using Risk and Returns is being enriched by another dimension of performance measurement - it's Impact. The three dimensional methodology of measuring the outcome of a business is gaining popularity amongst the younger generation.

In this episode of Shades of Grey, Arun Krishnakumar and Theodora Lau speak to John Lloyd. John is the Chief Marketing Officer at ClearlySo, Europe’s leading impact investment bank, working exclusively with businesses and funds delivering positive social, ethical, and/or environmental impact as well as financial return.

John discusses his journey to ClearlySo and how he moved to London from Florida, after an MBA at Columbia. They also discuss the opportunities and trends in impact investing, and the differences between Europe and Americas in this field. 

Listen in for John's insights on impact investing.

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