Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit.

Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights into brand investment strategies at different growth stages. He emphasizes the importance of community, thought leadership, and exceptional content.

Find Shafqat Islam and learn more about Optimizely at:

• LinkedIn: Shafqat Islam
• Website: Optimizely

Thanks for listening!