In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid.

A former journalist turned marketing leader, Shaheen shares her journey from U.S. newspapers to Spain’s startup scene, and how she went on to build a team that helps global brands create authentic, multilingual content that resonates with audiences across cultures.

Key talking points from this episode:

• From journalism to marketing leadership: How Shaheen’s background in business journalism shaped her approach to content creation and quality standards.
• Building Vera Content: The story behind founding her agency, and why “Vera” (Latin for “true”) reflects its values.
• Content at scale: Insights into processes, checks and balances, and why editorial rigor is crucial when creating multilingual content for international markets.
• The AI challenge and opportunity: How Vera Content uses AI to boost efficiency while keeping quality and strategy firmly human-led.
• Future of content marketing: Why brands must move beyond keyword stuffing and focus on unique perspectives, strategy, and authentic storytelling.

Shaheen also shares practical advice for marketers working with content agencies, her perspective on AI adoption from clients, and the importance of maintaining journalistic care in branded content.