We say goodbye to "the fair youth" and hello to "the dark lady". Shakespeare talks about cosmetics and how he thinks they are ruining true beauty.

Sonnet 127

In the old age black was not counted fair,
Or if it were, it bore not beauty's name;
But now is black beauty's successive heir,
And beauty slandered with a bastard shame:
For since each hand hath put on Nature's power,
Fairing the foul with Art's false borrowed face,
Sweet beauty hath no name, no holy bower,
But is profaned, if not lives in disgrace.
Therefore my mistress' eyes are raven black,
Her eyes so suited, and they mourners seem
At such who, not born fair, no beauty lack,
Sland'ring creation with a false esteem:
   Yet so they mourn becoming of their woe,
   That every tongue says beauty should look so.