Authentic Influence

Shaking it Up with Shake Shack CMO Jay Livingston

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On today's episode, I'm joined by Jay Livingston, the Chief Marketing Officer of Shake Shack.

Today, you'll learn:

  • Jay's journey to Shake Shack, and his guiding principles
  • How authenticity factors into growth and hyper-growth
  • How Shake Shack encourages guests to share their experience through the product, and builds 1:1 relationships
  • The Shackmeister, and other kitchen innovation
  • The ways in which Shake Shack is purpose-driven
  • (Highlight) unique advice on how to build a better brand

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    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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