In this episode, we hang with Arielle Kilroy, CEO of Dado. Arielle shares her entrepreneurial journey creating new product categories across industries, from entertainment to advocacy, and now HR tech. She walks through the challenges and opportunities in creating a new category, including how to educate a market on what is possible. She presents a proven blue print for new product development and emphasizes the importance of balancing passion for innovation with respecting the organization’s norms and wisdom. She reflects on the big differences between the European and American startup scenes, and what each can learn from the other.