Episode 7 welcomes Edoardo Moreni, co-founder and CEO of money management app Emma as he joins Open Banking Expo's head of content Ellie Duncan to discuss where the idea for the app came from and what he means by wanting consumers to live "financially fulfilling lives". Moreni also reveals the company's expansion plans in terms of new products and his experience of entering the US and Canadian markets. Following a successful seed funding round last year, Moreni also explains what it takes to be a fintech entrepreneur.