Shambhbi Raha is the founder of Fieldmobi, an enterprise software startup building an AI customizable, mobile first ERP platform designed to bridge the gap between headquarters and field operations. After completing her MBA, she chose to step away from the predictable path of a corporate role to build a product that makes business software more usable and adaptable for real world operations. Instead of starting with certainty, she began by identifying practical use cases, building early versions alongside her job, joining the WeWork Labs accelerator, and gradually assembling a small team through internships that later converted into full time roles.
Over the past three years, Fieldmobi has evolved from early product experiments to real deployments with customers while navigating one of the hardest parts of enterprise tech, building credibility before anyone knows who you are. Shambhabi’s approach has been to stay iterative with positioning, focus on made-to-order workflows that adapt to specific business needs, and avoid over customizing for a single large client at the cost of building a scalable product. Her biggest lessons came from learning that the toughest phase of a startup is often not the beginning but the long middle, when growth slows, uncertainty stretches on, and progress feels invisible, and that surviving enterprise tech requires patience, clarity about who you’re building for, and the willingness to keep building even when nothing seems to be happening.