In recent years, we've witnessed a trend in the tech industry that raises eyebrows: the shameless cloning of successful products. It started with stories, then moved to Clubhouse, and now, it seems, Microsoft has joined the fray with its clone of Notion, named Loop.

While such actions are technically legal or legally defensible, especially for a large company, this kind of cloning is something that didn't happen as blatantly in the past. We're not just talking about copying a few features here and there; we're seeing entire products being replicated, right down to font sizes, button placements, and color schemes.

As a designer, this trend feels unsettling. It's easy to label it as being in poor taste, and it certainly feels "dirty." However, I'm sure the legal teams have thoroughly vetted these actions to ensure they don't breach any monopoly laws. Despite this, it still feels inherently wrong.

It's a strange time to be a designer. If this becomes the norm, can you imagine being on a team tasked with cloning a product? It's a bizarre concept and one that challenges the creative integrity of the industry.

The question remains: Is this the future of product development, or will the industry push back against such practices? Only time will tell.