154: Shamelessly Indulge in Classic Sourdough with the Creator of Bread SRSLY, Sadie Scheffer

Enter the Ritzfit Natural Product Giveaway Meet Sadie Scheffer, founder of Bread SRSLY, San Francisco's first gluten-free sourdough bread company. The company began late in 2011 after a furious bout of gluten-free sourdough experiments in her home kitchen in Cole Valley. But the story starts well before that. Let's go back a ways. Sadie always worked with her hands, and in college, she joined a team of students who were designing a massive Rube Goldberg machine - you know, the funny chain reactions that start with a cat pouncing on a mouse and end with a robot serving you toast. She was completely smitten with one of the project leaders, Jesse, who soon graduated and moved home to San Francisco. In 2009 Sadie took some permanent time off, followed Jesse to San Francisco, and hoped to win his heart. Unfortunately, the feeling was not mutual. But if college taught Sadie anything, it was that if you bake it, they will come. She knew Jesse had just gone gluten-free, and she got to work experimenting with new ingredients - sorghum flour, sweet rice, buckwheat. Many of her attempts ended up in the compost, but when one came out well, she would ask Jesse to come try it. Luckily for Saide, she developed a good understanding of gluten-free ingredients, because a few months later she learned that she was pretty seriously gluten-intolerant. Sadie redoubled her efforts in the kitchen, focusing on making the perfect loaf of gluten-free bread. And here we arrive, with a handful of bread recipes, at the very first bread day in August 2011. Friends came over in the evening to pick up their purchases, and to sweeten the deal, she began to deliver loaves on her bicycle. A few months later Sadie was biking late into the night delivering orders. Word spread. Friends told friends, who told colleagues, who told neighborhood groups, who told reporters, and on March 13th, 2012, a write-up in Daily Candy SF catapulted Bread SRSLY into a full-time business. With tons of help from some amazing friends, Sadie began to send 40, 60, 80 loaves out into the world, all delivered by ladies on bikes. Most weeks she biked 100 miles to get bread to its many destinations. And Jesse? Eventually, Sadies baking paid off, he helped her build her own cargo bike to cart her larger orders around town, and they've been together ever since. Follow Bread SRSLY on Instagram @breadsrsly Follow Bread SRSLY on Facebook @BreadSRSLY Shop Bread SRSLY Imagine having access to a Farmers Market on the internet... Small vendors using the highest integrity ingredients in the world... All the products approved by ingredient experts... There is such a place. It's called Ritzfit.com and members can't get enough of the quality and prices.  "The products are on another level; so discerning." Learn more about becoming a Ritzfit Member today!