The horribly named "no poo" movement may need marketing help, but solid shampoo companies are making big claims.  It's supposed to be "more sustainable shampoo," "plastic-free shampoo," "naked," "clean," or "vegetarian" choices. Are these claims just greenwashing (a.k.a. green hoey)? Or not? Find out from marketing writer hosts Tiff and Kat, along with one free trick that may be an even better use of your time in this funky sustainability podcast.

What We Analyzed

• Lush Shampoo Bar's website: https://www.lush.com/us/en_us/c/shampoo-bars

Sources

• Treehugger on plastic waste in products: https://www.treehugger.com/incredibly-simple-solution-plastic-packaging-waste-4857081
• National Geographic on shampoo bars: https://www.nationalgeographic.com/travel/article/shampoo-bar-sustainable-toiletries-plastic-free
• MadeHow.com on how regular shampoo is made: http://www.madehow.com/Volume-3/Shampoo.html#google_vignette
• BBC on homemade shampoo and the climate: https://www.bbc.com/future/article/20220407-are-homemade-shampoos-better-for-the-climate
• Super useful Swiss study by Hanna Kröhnert and Matthias Stucki: https://www.mdpi.com/2071-1050/13/15/8478/htm
• Women’s Health on more sustainable shampoo options: https://www.womenshealthmag.com/uk/beauty/hair/g38999295/best-eco-friendly-shampoo-bars/
• Treehugger DIY shampoo recipes: https://www.treehugger.com/how-to-make-your-own-organic-shampoo-4863262
• EWG for product ratings: https://www.ewg.org/skindeep/products/1019461-Matrix_Biolage_Ultra_HydraSource_Shampoo/
• Consumer Reports on the “No Poo Movement": https://www.consumerreports.org/health/personal-care/no-poo-hair-care-a3112258874/
• Hairstory product page: https://hairstory.com/products/new-wash-original-brush-set-bca

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