In this episode of the Drop In CEO podcast, Deb Coviello welcomes Shane Barker, CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system. The conversation covers entrepreneurship, the importance of focus, lessons learned from business growth, and the value of work-life balance. Shane also discusses the origins of Trace Fuse, the challenges of working with Amazon, and his commitment to helping business owners protect their reputations and feed their families.

 

Episode Highlights:

02:00 Shane’s Backstory: From restaurants to digital marketing and influencer education

07:00 Lessons from early businesses and the drive to help others

13:00 The origin and mission of Trace Fuse

18:00 How Trace Fuse helps Amazon sellers proactively and reactively

22:00 Relationship with Amazon and the challenges of review removal

27:00 Growth, focus, and the future of Trace Fuse

32:00 Work-life balance, personal growth, and building a high-performing small team

38:00 Shane’s life outside of work and the importance of family

44:00 Final advice, how to connect with Shane, and closing thoughts

 

Shane Barker is the CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system. With over 25 years of marketing experience supporting Fortune 500 brands, Shane has been recognized as a leading influencer. His recent focus is helping Amazon sellers combat negative reviews through TraceFuse’s innovative, white-hat solution.

 

Connect with Shane Barker:

Twitter: https://twitter.com/shane_barker
Facebook: https://www.facebook.com/ShaneBarkerConsultant/
Instagram: http://instagram.com/shanebarker
LinkedIn: https://www.linkedin.com/in/shanebarker
Company LinkedIn Page: https://www.linkedin.com/company/tracefuse/

 

For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/

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